Running a business is like directing a movie. You, the owner, are the person in the chair, telling all the actors and actresses how to act. You’re also telling the camera people where to direct their lens, and the CGI team to make the scales on the movie’s giant sea monster look even bigger.
But even though you’re the director (AKA the business owner) and you have a vision for how you want the movie (AKA your business) to appear to consumers, you probably don’t know how to make the scales on the CGI monster look bigger. That is a specialized skill that other people are good at, not you. It’s your job to hire those skilled people and give over your vision into their capable hands so they can make it a reality.
This analogy can be applied to being a business owner who has a great new project idea. It can be anything - boosting website traffic, getting more customers to come to your store, hiring better, more reliable employees so you can leave the storefront once in a while. But you may not know how to accomplish all these wonderful things. That’s why you should follow our step by step guide to hiring an agency that will help your business, and make your vision for your fiscal future come true.
How Do You Know If You Need ToHire An Agency?
The first thing you need to know is what scenarios you may find yourself in where you should consider hiring an agency.
1. You’re Starting A Project ThatYou’ve Never Done Before
Let’s say you have a grand idea to conquer the frontier of online shopping. To get started, there are some important building blocks you need to set in place.
First, you need a killer website design that visitors will find easy and intuitive to navigate and pleasing to look at. Second, you need high quality photographs of your inventory so that they look as enticing as possible to online shoppers.Third, you need to set up a payment service so that people can use their credit cards on your website. And finally, you need customers; somehow you’ve got to reel them onto your website like a fish on a hook.
All this can be daunting, especially if you’ve never done any of it before. For a project like this, or any kind of project you’ve never done before, it’s not abad idea to call in a team of experts, like what an agency can offer. A professional agency can complete your project in a timely manner, with as few trial and error mistakes as possible. The time and money you save when you don’t have to struggle against a learning curve make hiring an agency a worthwhile investment.
2. You Tried To Do A Similar ProjectIn The Past, But It Failed
Speaking of trial and error mistakes: sometimes, as human beings, the best way we learn is through failure. Sometimes we learn how to turn our failures into successes ourselves. But other times, we come to the realization that we just can’t climb this mountain on our own. At times like these, when you need a project done that you tried before and lost both time and money on, it's best to just hire a professional to climb that mountain for you.
3. You Need Your Project To Be AsSuccessful As Possible
What if this project you want to start for your business is so important, that it’s essential it does not fail? In this situation, it’s better to be safe than sorry and hire an agency that has a record of proven successes in similar projects. These are people you can trust to do a fantastic job the first time around, so that your unique project is as big a success as possible.
What Are The Benefits Of HiringAn Agency?
Alright, we know that hiring an agency can be a great idea. But what are the real benefits to the business owners aside from professional-looking results?Wouldn’t mediocre or “just okay” results do the same trick for less money in the long run?
As we’ll see, there are several benefits to hiring an agency for a business owner, and they go much deeper than a pretty surface.
1. You’ll Get Better Long-TermResults
A project that is done right will last a long time. It’s just like building a house. If you build it on an unsteady foundation with flimsy materials, it may look nice starting out; eventually, though, it’s going to crash down. But when it’s constructed on a solid foundation with strong, high-quality materials, it not only looks great but it will stand for a lifetime, maybe even several lifetimes.
The same philosophy applies to your new business project. If it’s built from the ground up professionally by people who specialize in that type of project, it is bound to last for a long time without any hiccups or glitches. And you’ll save money in the long run because you’re not having to constantly fix amateur mistakes you might have made had you tried to muddle through it on your own.
2. You’ll Impress Your Own Customers
Your customers will be impressed with your business when they see how well your project turned out. They will see assets like a smooth-running website, refined advertisements, and satisfied employees, and feel proud that they’ve chosen such a well-run, professional company to do business with.
3. You’ll Establish Connections ForFuture Projects
There are some projects that require maintenance due to the nature of the beast. For example, if you hire a marketing agency to develop ads for your business, you need to change your ad strategy now and then just to keep things fresh and continuously entice customers. Fortunately, you’re already connected to a great team who can keep the marketing momentum going.
There’s another way that hiring an agency can help you establish connections for future projects. Some agencies offer different types of services, not just the one you want to use. If you create good rapport with an agency, you might find a need for their other services down the road. And it will be easy to work with them because you’ve already worked with them once before.
How To Hire An Agency For YourBusiness, Step By Step
Are you convinced and ready to hire an agency for your business project? Here is a step by step guide on how to do just that, with a few tips and tricks that will ease the entire process for you even more.
1. Decide On A Budget
Ah yes, the fun part. Just kidding; budgets are never fun. However, they are absolutely essential when it comes to hiring an agency. You need to know before you even start shopping for an agency what your budget is, and how far over it you’re willing to go. Think of the agency hiring process as buying a car: when you get to the dealership, you’ve already decided in your head how much you can afford to pay for a new vehicle. And there is a number that you just will not go beyond, no matter how much the salesperson wheels and deals you.
If you begin your search for an agency with a budget already in mind, this will help you narrow the field of potential hires a bit. It will also help you figure out which agencies you can realistically afford.
2. Search For An Agency
The next step is to search for an agency. There are several different avenues open to you in this step.
● You can perform a Google search and look at ratings.
● You can search on LinkedIn and view a full business profile, including reviews, past work, the number of years they’ve been in business, and contact information.
● You can talk to friends and family and fellow industry professionals. Sometimes the best way to find quality help is through the social grapevine.
● You can search social media like Facebook and Twitter, and read client testimonials
Look for an agency that has great reviews. Not just a few here and there, and not reviews that are just one or two sentences long each - these are potential indicators that the reviews are not even real, but were planted by the agency or by spammers. Make sure at least some of the reviews are thorough and well-written, more like testimonials than ratings.
In addition, be sure to look for proof of the agency’s past work. Proof might include things like certifications, awards, brochures, and photos of events they took part in or even coordinated.
3. Reach Out
When you find a few agencies that look promising, it’s time to start reaching out to them. Look on their website for the preferred method of communication. Some have contact forms, while others ask you to call them directly for a free consultation. Once you start this process, you can begin asking for prices and negotiating terms.
4. Keep Your Eyes Wide Open
Even after you’ve found an agency you like, you’re not home free yet. Here are somethings to keep in mind when you’re reaching out to agencies and discussing contracts:
● Track how long it takes them to respond. If you send them an email or respond instantly, that might be a red flag that indicates there is a robot on the other end, not a real person. On the other hand, if they don’t respond after a week or even two weeks, this could be another red flag that they are either fake or unreliable. You don’t want to hire an agency that takes weeks to respond to your questions or requests.
● Pay attention to their grammar. If they email you back and their grammar is abysmal, or if you call them and the person on the other end does not speak your language well, these could be signs that you are dealing with a foreign or spam entity. You need an agency that is easy to understand and communicate with so that there is no confusion when it comes to making your project exactly as you want it.
● Read their Terms and Conditions carefully. If there is any mention offers or contracts that you don’t want to sign up for, keep searching.
● Read your contract carefully. It’s so easy to just skip right past this part. Who wants to read all those tiny words? But those tiny words can contain agreements that you may not actually want to take part in. So read it very carefully and be aware of what you’re agreeing to. Once you sign a contract with an agency, most of the time it’s going to be extremely difficult to get out of it if something goes wrong at any point in the project.
With The Right Agency, YourBusiness Project Will Be A Success
If everything in all four steps checks out and you’re satisfied with your choice, then congratulations: you just hired an agency! Remember, with the right agency your business project will become a success.